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New Balance stands for something bigger than sneakers. They champion those who are fearlessly driven by their passions. Elevate the sport, do right by people and the planet. Together, they drive meaningful change in communities around the world.

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NB9060

The 9060 is a new expression of the refined style and innovation-led design that have made the 99X series home to some of the most iconic models in New Balance history. The 9060 reinterprets familiar elements sourced from classic 99X models with a warped sensibility inspired by the proudly futuristic, visible tech aesthetic of the Y2K era. Sway bars, taken from the 990, are expanded and utilized throughout the entire upper for a sense of visible motion, while wavy lines and scaled up proportions on a sculpted pod midsole place an exaggerated emphasis on the familiar cushioning platforms of ABZORB and SBS.

BB550

The original 550 debuted in 1989 and made its mark on basketball courts from coast to coast. After its initial run, the 550 was filed away in the archives, before being reintroduced in limited-edition releases in late 2020, and returned to the full-time lineup in 2021, quickly becoming a global fashion favorite. The 550’s low top, streamlined silhouette offers a clean take on the heavy-duty designs of the late ‘80s, while the dependable leather, synthetic, and mesh upper construction is a classic look in any era.

XC-72

The new XC-72 pushes its classic sources of inspiration even further into unexplored territory, with a time-bending design inspired by the speculative technological optimism of 1970s concept cars. Three distinctive traction outsole patterns and angular features are employed to give the familiar low-cut sleekness of the era’s running shoes an aggressive, experimental edge. The XC-72 is the future that the past dreamed about, come to life.

NB990

The 990’s original designers were tasked with creating the single best running shoe on the market. For avid runners and ahead of the curve tastemakers alike, the 990 was a mark of quality and superior taste. Simply put, the 990 is the shoe so good, that we’ve never stopped making it.

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