Today we celebrate Grey Day. The day that New Balance dedicates to honoring the color that, let’s face it, it is known for worldwide. Symbolically, grey has for centuries symbolized wisdom and balance (funny but serendipitous coincidence), and it’s safe to say that New Balance has partly achieved its respected GOAT status in the sneaker world thanks to its unwavering stance when it comes to the color grey. Timeless in its aesthetic and lasting when it comes to the brand’s legacy, grey is so much more than just a color for the American sneakerheads — it is a cultural signifier, a thoughtful design move, a nod to running heritage, and of course, a bold statement. To really understand why New Balance pays homage to the grey grails of its shoe repertoire, we need to go back a few decades to uncover what kickstarted its love of all things grey.